When a question gets asked — in Google's AI Overviews, a featured snippet, a voice assistant or a chat AI — one business gets to be the answer. Answer Engine Optimization is how you become it, and it is measurable.
| You win | Core work | |
|---|---|---|
| SEO | A ranked position in the link list | Keywords, links, page experience |
| AEO | The answer box: AI Overviews, snippets, voice | Question-mapped content, FAQ/HowTo structured data |
| GEO | Being named inside generated answers (ChatGPT, Gemini, Perplexity) | Machine-readable facts, entity consistency, citations |
The terms overlap — and in a good program they merge: the same machine-readable, question-mapped, consistently described business wins all three surfaces. Definitions in depth: What is GEO?
The real questions your buyers ask — mined from searches, reviews and AI engines — mapped against what your site currently answers. The gaps are the work list.
Each priority question answered concisely on a parseable page: definition first, evidence second — the shape engines lift.
Your questions and answers stated in schema.org markup so engines can quote them without guessing. In our Dubai pilot, 71% of testable sites had no structured data at all.
The same questions asked to the engines monthly — are you the answer yet? Reported as a dated trend, the same method as our UAE AI Visibility Index.
We measure your current answer-surface presence: AI mentions, structured data, and the questions your competitors currently own. Scored 0–100, private to you.
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